Automower(R) Colour Collection, robotic lawnmowers in four exclusive metallic
colours - white, brown, blue and orange.
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Gone are the days when the lawnmower was something hidden away in the
garage. Robotic mowers stay out on the lawn in all seasons and become a part
of the garden. Therefore Husqvarna has added colour to their state-of-the-art
robotic mower Automower(R), giving homeowners the choice of four colours to
match their garden, house or car.
The colours represent the Earth's four elements - orange (fire), brown
(earth), white (air) and blue (water) - and symbolize Husqvarna's commitment
to sustainable product development and design. The colours are also evidence
that Husqvarna recognizes the increasing individualism of consumers.
"Automower(R) Colour Collection sets a new standard for lawnmowers. Not
only do they deliver a perfect lawn without emissions and noise, they also
add style to the garden, responding to homeowners' aspiration to
individualize their homes and gardens," says
Global Design Center.
In 2009, Husqvarna counted more than 100,000 Automower(R) units sold
since the start in 1995. The Automower(R) Colour Collection was officially
unveiled at the annual garden fair Rum & Tradgard in
Pricing & availability
The new colours will be available for purchase at Husqvarna retailers,
starting in March, 2010. The coloured bodies are sold separately and are
compatible with the two most popular models: Husqvarna Automower(R) 220 AC
and Husqvarna Automower(R) 230 ACX.
The original Automower is still available at a starting price of
EUR
Automower(R) is
About Husqvarna Automower(R)
Automower(R) is a fully automatic and silent robotic lawn mower for
homeowners and hotels. Without emissions, day or night, rain or shine, it
fertilizes and cuts the lawn to perfection, all by itself.
Designed and developed in
changing demands of customers who want to minimize their impact on the
environment, but still want to enjoy a professional looking garden and have
time for other activities.
Automower(R) manages lawns up to 6,000m2. The programmable mower is
battery driven and recharges itself through solar cell panels or an
electrically powered charging station. With an almost invisible wire staked
into the ground, the mower stays within a pre-determined area and mows the
lawn to perfection throughout the entire season.
Images are available on http://www.husqvarna.com/press, "image bank"
About Husqvarna
Husqvarna is the world's largest manufacturer of lawnmowers, chainsaws
and portable gas-powered garden equipment such as trimmers and blowers. The
Group is also a market leader in diamond tools and cutting equipment for the
construction and stone industries. Net sales amounted to
2009 with an average of 15,000 employees.
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