COPENHAGEN, Denmark, January 31, 2012 /PRNewswire/ --
- Designer David Andersen Builds Endomondo Affinity with Committed Fitness
Devotees
Endomondo [http://www.endomondo.com ], the social fitness network that turns the
mobile phone into a full-fledged personal trainer and training partner, announced today
the launch of its new line of performance sportswear for running and cycling.
(Logo: http://photos.prnewswire.com/prnh/20120126/MM42999LOGO)
Created with the critically and commercially acclaimed Danish designer, David Andersen
[http://www.copenhagenfashionweek.com/17733.315/David%20Andersen ], the stylish new
Endomondo sportswear line is aimed precisely at those people who are committed to fitness
and peak performance, and want to share their dedication with others-just as Endomondo
helps them achieve. The line is designed to build a bridge with this motivated market, and
enables other Endomondo users to identify their fellow enthusiasts. In using the Endomondo
app, they can share their experiences and spur each other onward.
The enticing new Endomondo sportswear line provides Andersen's creative graphics,
coupled with the perfect fit and most innovative materials for athletic performance. The
eye-catching looks are combined with the collection's major feature, the ability to wick
away moisture and sweat and keep competitors dry when competing and exercising.
Highlights of the collection include:
- Stylish running jackets ensuring that the user looks great whether jogging
slowly or chasing a new personal best
- Running tights and pants with several functional details
- Shorts and tank tops for use in the gym or for running on a warm Summer day
In addition to the performance sportswear, the collection features casual styles for
both women and men, such as yoga pants, hoodies, T-shirts and polo shirts.
"When I was approached to design a sportswear collection for Endomondo, I immediately
became invested and excited to be a part of this project," said David Andersen. "This
opportunity allowed me to build an innovative product, create a new form, use dynamic
textiles and take on an exciting challenge with a new way of thinking. I look forward to
introducing it on the runway in Copenhagen and seeing it transform the performance of
athletes."
David Andersen's work is represented in 12 countries across Europe, and is entering
the markets in Japan and the U.S. Known for pushing the boundaries to the limit and
experimenting with different shapes and textures, David brings a profound passion for
architecture, music and museums as inspirations for his designs. His fashions are
currently worn by such celebrities as the Crown Princess of Denmark, Paris Hilton and
Diddy (Sean Combs).
"We are thrilled to collaborate with a designer of David's caliber for our new
sportswear line," said Mette Lykke, co-founder of Endomondo. "Endomondo is all about
making sports and exercise more fun, motivating and social. Now we're translating that
philosophy to sportswear that is not only functional, but highly fashionable for high
performance results."
The Endomondo collection will debut at Copenhagen Fashion Week, taking place February
1-5. The pieces will be available to order from Endomondo's webshop at
http://www.store.endomondo.com in the spring.
About Endomondo
Launched in September 2008, Endomondo Sports Tracker turns the mobile phone into a
full-fledged personal trainer and a social training partner. The app can be used for
running, cycling, walking and all other distance-based outdoor sports. Using GPS, the app
tracks route, distance, duration, split times, calorie consumption and more while
providing audio feedback on performance. The app offers a full history of workouts, as
well as social features that allow users to compete with friends without giving up
flexibility. The app also supports heart rate monitors on most handsets. Endomondo.com
incorporates the social community where users can challenge friends and share results.
Endomondo Sports Tracker has 7 million users with exponential growth. Being available on
seven mobile platforms (iOS, Android, RIM, Symbian, Windows Phone, Windows Mobile, Java),
the app supports almost all GPS phones. It is the highest rated app of its kind in several
of the biggest app stores. For more information, please visit http://www.endomondo.com
and follow @Endomondo [http://twitter.com/endomondo ] on Twitter.
Media Contacts:
Jim Llewellyn, for Endomondo
+1-323-810-7685
Mette Lykke, Co-founder of Endomondo
+45-3076-1290
