The winner of the H&M (STO:HMB) Design Award 2012 was announced today as
Stine Riis, a 28 year old graduate from the London College of Fashion.
She was revealed as the global winner at a special catwalk show at
Stockholm’s Mercedes-Benz Fashion Week, where Stine presented her
winning collection. Stine wins €50,000, and the chance to have around
fifteen pieces from her collection sold in selected H&M stores in United
Kingdom, Belgium, Denmark, Germany, Sweden and The Netherlands in
September. Stine was chosen by a grand jury which included fashion
designer Christopher Kane, noted fashion journalists Hilary Alexander
and Kristopher Arden Houser, fashion blogger Susie Lau, H&M’s creative
advisor Margareta van den Bosch and H&M’s head of design, Ann-Sofie
Johansson
“I am still overwhelmed. Showing at Stockholm’s Mercedes-Benz fashion
week has been such a great experience. I can’t believe so many people
came to see my collection! This award gives me the confidence and
financial back-up I need to pursue my dream of building my own brand. I
couldn’t have imagined a better start to my career as a designer,” says
Stine Riis, winner of the H&M Design Award 2012.
“Stine Riis impressed us all with the maturity and modernity of her
work. Her collection was so complete, and so well finished. It was such
a sophisticated show, and such an exciting occasion. I am proud that
Stine is the first winner of the H&M Design Award,” says Ann-Sofie
Johansson, H&M Head of Design.
“Stine Riis took the top prize with a polished, well-cut collection of
strict tailoring in contrasting materials including leather, wool,
metallic and bonded fabrics. Her silhouette was lean but flowing, and
particularly effective was her use of colour: a slim blue and orange
bi-colour top, for example, or a blue coat stamped with white,” says
Hilary Alexander, fashion journalist.
Stine Riis is a designer from Copenhagen who studied for her BA at the
London College of Fashion in the United Kingdom. She called her final
collection “Decadence & Decay”, and describes her style as “tailored
future elegance”. Stine puts great importance into the creative process
and wants the construction of the garments to be part of the design,
while also making clothing that is both wearable and covetable.
Meanwhile, the winner of the H&M Design Award People’s Prize was
announced today as Anne Bosman. The prize has been decided by visitors
to the H&M Design Award website, who have been voting since January 27
for their favourite collection. Anne Bosman receives a month’s
internship at Christopher Kane’s design studio in London, giving him the
chance to gain invaluable experience with one of fashion’s hottest
designers.
Set up to encourage and support the brightest young fashion talent, the
H&M Design Award has seen graduates from fourteen colleges in six
different countries compete first to be the local winner, and then go on
to the grand prize jury. Today’s fashion show was the culmination of the
award process, with Stine winning the opportunity to show her work at
Stockholm’s Mercedes-Benz Fashion Week. The show was also streamed live
at designaward2012.hm.com where the award process has been posted to
inspire future generations interested in a career in fashion.
For more about the H&M Design Award, please visit designaward2012.hm.com.
For picture material, please visit www.hm.com/press.
Film material from the show will be available on www.hm.com/press
during the evening.
This information was brought to you by Cision http://www.cisionwire.com
